Project Objectives
Company Objectives
Adopt and apply a completely new entrepreneurial process and mindset;
Help internal teams validate their innovative ideas with real customers and leads to more launching opportunities;
Accelerate the process of prototyping and building Minimum Viable Product (MVP) to go to market faster.
Pain Points to Address
A multitude of BU’s and markets all with its own dynamics and interests;
Time-consuming and costly process for idea and concept development;
The challenge to quickly learn from the market feedback and improve iteratively.
XNode Solution
Lean Startup Methodology:
- Intensive acceleration workshops over three months
- Using lean startup concepts to build solid business models and test hypotheses
- Rapid prototyping to develop a minimal viable prototype at the end of 3 months
Entrepreneurs-in-Residence:
- Our Entrepreneur-in- Residence, Sina, an entrepreneur with experience with digital marketing and the Chinese consumer ecosystem,
- Through weekly touchpoint meetings, Sina will guide the team as they work on their product, providing valuable insights and guidance
Stakeholder Engagement:
- XNode will facilitate the discussion between ASI’s Europe team and Chinese team
- Team will tap onto our community of external partners, investors and mentors
